This ten-week fundraising campaign is for a select group of corporate and community leaders in San Diego. The event begins with a kick-off celebration at the beginning of March for the candidates and their closest campaign supporters, providing the opportunity to meet the "competition" and get to know the honored Boy and Girl of the Year. Candidates’ fundraising totals are kept confidential, with the winners announced in the company of their peers, family and friends during the Grand Finale dinner in May.
The Leukemia & Lymphoma Society is the world’s largest voluntary health organization dedicated to funding blood cancer research. LLS’s mission is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and to improve the quality of life of our patients and their families. Leukemia is the leading disease-killer of children under 15. Lymphoma is the fifth most common cancer. Eighty-four percent of myeloma cases occur in people age 55 and over. LLS is funding more than $65 million in research this year including over $8 million with local researchers at UCSD, The Salk Institute, and Scripps Research Institute. The San Diego/Hawaii Chapter provides services to patients including support groups, financial aid, peer counseling, literature, educational programs and a back-to-school program for children with cancer.